What is Google My Business and Why is it Important for Local SEO?

Qualifying local businesses are able to claim their free Google My Business listing by visiting this website. In the past, local businesses would use “Google +” to accomplish something similar but google has been moving away from Google + for a while now. And to be completely honest, I am not sure if anyone ever ACTUALLY liked  Google’s failed attempt into social media. But that’s a story for another day, now back to the topic at hand.

Google will start by asking you a vartiety of questions. It is IMPERATIVE that you fill out all the information correctly on your Google My Business profile. This is valuable information that Google is going to use to when potential customers are looking for more information about your practice. Now here’s the scary part… if you don’t fill out that information, ANYONE else can and YES that does include your competitors. Once your Google My Business profile is filled out and verified, it doesn’t mean your safe yet. Google is constantly trying to create a community and learn from everyone that is a part of that community. One of Google’s core philosophies is that user-generated content helps build the community and further completes local business’ profile which allows them to experiment with different search strategies. Basically, don’t forget to check in once you verify your business or have Get Practice Growth monitor it for you (included in our Social Media and SEO services).

Now that I’ve done a good job scaring you about how any angry patient or competitor can change your GMB listing, it’s time to get to the fun stuff and optimize your listing. There are a variety of things that you can do once your GMB listing is verified and I know you don’t want to read an essay on all the different features, so I’ll stick to a high level overview.

Google My Business Posts: think of these like you would of social media posts. These posts show up in your Google My Business listing. You can add images, call to actions, and even link to another page or website. Post ideas: community outreach event, new patient special, pictures of your recently renovated waiting room, etc.

Messaging: Patients and potential patients have the ability to send you a text message. This is a great way to engage with people who are too busy to pick up the phone and call (and as always… Google is watching engagement closely). You can set up the message people receive after they send you a message and direct them to do a variety of things: visit your website, call this number, etc. Again, the more engagement you have, the better.

Google My Business Online Reviews: We all know how important online reviews are in today’s day and age, so I won’t get into that now. Positive online review left on your GMB listing have a HUGE impact on your organic SEO and local SEO. You should always encourage your patients to leave reviews on your GMB listing and other review sites. If you are having trouble getting patients to leave reviews, click here or call me 858-472-4717 and I will tell you about our Online Review Generation software that integrates with your practice management system and automatically sends texts/emails to your patients asking them for reviews.

Photos/Videos: This one is pretty self-explanatory. Great place to add photos of the office, doctors, staff, etc. These will show up in search results and studies show that people are much more likely to click on listing with photos/videos.

That about sums up everything for this post. While I could continue writing about everything else GMB is capable of but I am certain you don’t want to spend the next couple of hours reading everything (and if you, then we just became best friends!). Please don’t hesitate to contact Get Practice Growth if you have any questions or concerns regarding anything you just read. We are a Google Certified Company and more than willing to help share our knowledge with you and make sure you are getting the most out of GMB listing.

 

 

– Pete Johnson

Lights, Camera, ACTION: The Power of Video SEO

Why Video SEO needs to be in your future plans

In simplest terms, Video SEO is optimizing your video so that search engines (Google) can index and rank the videos for different relevant keyword searches. Not only do the videos serve as unique content (one of Google’s favorite things) that can be embedded on the different pages of your site, they can be used to broaden your reach on different video sites like YouTube and Vimeo. If you have read Get Practice Growth’s service page of what Video SEO is, you will know just how effective of video SEO can be.

Here are some quick stats for those who haven’t visited our site, and a refresher for those that have:

In this day and age, it’s impossible to browse the internet without seeing video. A few things to consider when deciding where to put your new videos. First, you want to make sure the videos are focused and directly related to your services. While a practice overview video helps with conversion of visitors on your website, it isn’t going affect your site ranking as much as a hyper-focused video will. Imagine you are a doctor who is struggling to rank for Dental Implants (a highly competitive keyword). Your current page has unique text and picture content, as you’ve been told you should have on your Dental Implant page, but you just can’t seem to crack that first page of Google. But, you being the savvy doctor you are, has now added six 30 to 60 second videos on your Dental Implant page explaining “What Dental Implants Are”, “What the Cost of Dental Implants are” and “What makes you a candidate for Dental Implants”, etc. Not only are you publishing more unique content that the search engines love, you are providing a much better user experience that will lead to a higher conversion rate of users visiting that page, which again is something that the search engines LOVE.

ex: Dr. Andrew Gambrell of Elite Smiles Dental in Columbia, South Carolina

Now you may be thinking to yourself, “There is no way in hell you’ll get me in front of camera”. Trust me, you are not alone. But really, there is nothing to be worried about. You are the Doctor, THE EXPERT, and your patients and prospective patients will not be judging you on how good your “on-set” skills are. Rather, they will be thankful for the content you are publishing and remember that when selecting who to use for the dental needs.

As you can see above, implementing video SEO into your current marketing plans is becoming more and more of must have rather than a fancy new marketing trick. If you’d like to learn more about Get Practice Growth’s Video SEO, you can click (here) or call us at 888-448-8149. We are glad to further educate you and offer a free Video SEO consultation.

 

-Pete Johnson